Using the Data Warehouse in Web Site Management
The Data Warehouse combines data from multiple sources into one common structure, giving the data consistency for producing reports and for analyzing and viewing population segments. This is called the Commerce Server Business Analytics System. Business analytics is a way of looking at your Web site data to answer specific questions about the performance of your Web site. You can use the information provided by business analytics to improve your customer service and to target content to users.
Business analytics provides you with specific measurements of your Web site performance, including:
- What site did the user visit before accessing your site (the referring site)?
- What pages are the most popular on your Web site?
- Which products sell the best?
- Which users buy the most?
- What type of advertising works?
You can use these measurements to make changes to your Web site that will increase sales and retain users. For example, assume you display an advertisement to promote a new product. After the ad is displayed for a week, you can run a report to determine whether the ad increased sales of the product. If it did not increase sales, you can update your site, for example, to display a 10 percent discount for the new product, and then after a week, determine whether the discount improved sales.
See Also
Overview of Importing Data to the Data Warehouse
Preparing Data for Analysis with OLAP Server
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