Lesson 5: Creating a Direct Mail Campaign

Scenario: You want to send direct mail to new customers and offer them a special discount for visiting or ordering from your site. Direct mail campaigns are a way to get users to view your ads or visit a specific area of your site. You will use the list you created in the previous lesson to send e-mail that tells them about your new customer discount.

In this lesson, you will perform the following steps:

• Step 1: Creating a direct mail campaign
• Step 2: Verifying that the test mail was sent

Copyright © 2005 Microsoft Corporation.
All rights reserved.