Segment Models

You build Segment models using the Predictor resource in Commerce Server, and use the Segment Viewer module in Business Desk to view the Segment models you create. A Segment model partitions groups of users into segments based on similar user properties. Similar segments are grouped into collections of segments, creating a segment hierarchy.

You use the SegmentSegmentS Model Viewer in the Business Desk to view both the dependency network and the individual decision trees. The segments that you see may give you insights about your customers that help you target those customers and design a better site.

Before you build an analysis model, you must ensure that the data with which you want to build the model is available in the Data Warehouse. You use the Data Import Data Transformation Services (DTS) tasks to import data in to the Data Warehouse. For information about the Data Warehouse and DTS tasks, see Running the Data Warehouse.

See Also

Workflow for the Predictor Resource

About the Predictor Resource

Analyzing Model Effectiveness

Using Dependency Network View

Using Decision Tree View

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