Adding Ad Properties

You use the Campaign Manager module to create an ad for a specific campaign. You select the type of ad, which can be either a paid ad or a house ad depending on the Need of Delivery (NOD) schedule. You can also set a limit on how many times you want to show a user a piece of content within a user session. To prevent two ads from competing companies in the same industry from appearing on the same page, you can select an industry for the ad.

To create an ad

To set up the ad display

To create an ad

1. In Campaigns, click Campaign Manager.
2. In the Campaign Manager screen, expand the customer for whom you want to create a new ad. Select the campaign for which you want to create a new ad, click on the toolbar, and then select New Ad from the drop-down list.
3. In the Campaign Manager <Customer> <Campaign> New (ad) screen, in the Ad Properties screen, do the following:

   Use this	To do this
   Ad name	Type the name for the ad. To help distinguish between house ads and paid ads, use a distinct naming convention for the two types of ads. For example, Business Books_HA for a house ad and Business Software_PA for a paid ad. Note When creating ads in multiple languages, note that the Ad name has a size limitation of 50 characters.
   Status	Select the ad campaign status from the drop-down list. The status can be either Active or Inactive.
   Deleted	This is a non-editable box. This box specifies if the ad has been deleted. For information about deleting and restoring campaign items, see Deleting and Restoring a Campaign Item.
   Type	Select the type of ad you want. The type can be either Paid Ad or House Ad. For information about changing between paid ads and house ads, see Changing Between Paid Ads and House Ads.
   Request or Click/Weight	If your campaign is goaled at the campaign-level, select Weight for either the House Ad or Paid Ad type. If your campaign is goaled at the advertising item-level by requests, do the following: If you selected Paid Ad as the ad type, type the number of ad request goals for the ad. If you selected House Ad as the ad type, type the value for the weight of the house ad. House ads have a default weight of 1. If your campaign is goaled at the advertising item-level by clicks, do the following: If you selected Paid Ad as the ad type, type the number of ad click goals for the ad. If you selected House Ad as the ad type, type the value for the weight of the house ad. House ads have a default weight of 1.
   Exposure limit	Select the number of times the ad can be shown to a user within a session from the drop-down list. The maximum number of times the ad can be shown to a user is ten times within one session.
   Date received	This box contains the current date as the default. Type or select the date the ad will be received from the drop-down calendar. After the ad is saved, the date cannot be changed.
   Industry	Select the industry for the ad.
   Comments	Type any necessary comments pertaining to this ad.

Note

• Before you can save the ad, you must set up the ad display.

To set up the ad display

1. In the Ad Display section, do the following:

   Use this	To do this
   Size	Select the content size of the ad from the drop-down list.
   Type	Select the ad type from the drop-down list.

   Note

   • Different boxes appear below the Content Type box depending on the type of ad you select. You must enter the required information in the Ad Display section before you can save the ad. For more information about setting up your ad campaign display for a specific type of ad, see Setting Up an Ad Type.

2. To save the ad and return to the Campaign Manager screen, click on the toolbar.

The new ad appears in the Campaign Manager tree under the specified customer and campaign.

Important

• Any changes made to your ad must be published into production before they will appear on the Web site. For information about publishing changes to your Web site, see Publishing Campaign Changes on Your Web Site.

Changing between Paid Ads and House Ads

Paid ads are pieces of content to be delivered based on a Need of Delivery (NOD) schedule, while house ads are pieces of content that are served when paid ads are ahead of the NOD schedule specified for them.

You might want to change an ad from a paid ad to a house ad, and possibly vice versa. For example, you have a customer who wants more ad deliveries than they can pay for, so you guarantee that you will serve a subset of the ads. However, they want to receive a discount for the ads that you do not guarantee to deliver. In order to accomplish this, at the end of the guaranteed period, you change the paid ad to a house ad. The ad requests for the house ad are automatically rescheduled to zero. If you want to change the ad back to a paid ad, you must adjust the schedule manually by re-entering the number of ad requests you want.

See Also

Adding a Campaign

Adding Industry Codes

Specifying Content Sizes

Specifying the Ad Display

Scheduling an Ad

Targeting an Ad to a Page Group

Targeting an Ad to a Group of Users

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