Components of an Ad
In Commerce Server, ads have four parts:
- Ad Properties include the name of the ad, the type (paid ad or house ad), the weight or number of requests or clicks scheduled to be delivered (paid ad versus house ad), the exposure limit, and the industry associated with the ad.
- Ad Schedule is the start date/time and end date/time for the ad. You can select the days of the week on which the ad will be displayed, and what times of each day.
- Ad Target identifies the pages on which the discount will be displayed, and the groups it will be targeted to.
- Ad Display identifies the size of the ad, the type (for example, image, text, or HTML), and if needed, the image and/or URL that the user can click to go to another page (or Web site). You can display ads as images, text, HTML, non-clickable images, Buy Now ads, Windows Media Services, or vignette. (A vignette ad is composed of text that is displayed adjacent to the image where the ad is displayed.)
You can display an ad with a different currency than the preferred currency of the site. For example, if a user selects Yen as their preferred currency and U.S. dollars is the currency of the site, the ad displays in U.S. dollars. As the user browses through the site, the user views all product prices in Yen, but the currency on the ads will be shown in U.S. dollars.
See Also
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