Personalizing a Direct Mail Message

You can personalize e-mail messages to users by using an ASP page that has been designed for personalization. For example, you could include the first name of the user in a personal greeting. Special text can be added to the ASP page for delivery. If personalization is not specified, the direct mail message is delivered as a plain HTML page.

To personalize a direct mail message

1. In Campaigns, click Campaign Manager.
2. In the Campaign Manager screen, select the direct mail campaign you want to personalize, and then click on the toolbar.
3. In the Campaign Manager <Customer> <Campaign> <Direct Mail Item> (direct mail ID: <number>) screen, do the following:

   Use this	To do this
   File path or URL containing message body	Type the name of the HTML page containing the personalized content.
   Personalize direct mail per user	Select this check box to enable personalization for this direct mail campaign. If this box is checked, for each user, the message body ASP page is invoked and the result is sent as e-mail. If this check box is not checked, the message body ASP page is invoked once, and for all users the same content is used. Note This option saves a large amount of processing power, especially for bulk mailings.
   Mail format	Select the format for this mail. The options are: Text - Formats the mail in ASCII format. MIME - Formats the mail with Multipurpose Internet Mail Extensions. MHTML - Formats the mail in multilingual HTML.

4. To save the direct mail campaign with personalization and return to the Campaign Manager screen, click on the toolbar.

The direct mail message will be sent with personalization.

To view your personalized pages, see Testing Direct Mail.

See Also

Creating Direct Mail

Testing Direct Mail

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