Advertising Reports
You use the Reports module to run reports to analyze advertising data.
Ad Placement
Ad Reach and Frequency per Day
Ad Reach and Frequency per Campaign Item
Ad Reach and Frequency per Campaign
Campaign Item Summary
Campaign Event Summary
Ad Placement (Dynamic)
Use the Ad Placement report to review how effectively ads have been placed on your site. This report displays a summary of campaign activity by location on your site. This report collects data only for closed visits.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Count Events | Campaign Events Page Group Site |
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Ad Reach and Frequency per Day (Dynamic)
Use the Ad Reach and Frequency per Day report to review the behavior of users in relation to campaign items on your site. This report displays the activity of unique users per day for each campaign item. This report provides data only for closed visits.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Events Frequency Reach |
Campaign Date Distinct Users Event Site |
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Ad Reach and Frequency per Campaign Item (Dynamic)
Use the Ad Reach and Frequency per Campaign Item report to review the behavior of users in relation to campaign items over time. This report displays the activity of unique users per day for each campaign item over time. This report provides data only for closed visits.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Events Frequency Reach |
Campaign CampaignItem Date DistinctUsers Event Site |
Return to Advertising Reports
Ad Reach and Frequency per Campaign (Dynamic)
Use the Ad Reach and Frequency per Campaign report to review the behavior of users in relation to campaigns. This report displays the activity of unique users per day for each campaign over time. This report provides data only for closed visits.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Events Frequency Reach |
Campaign DistinctUsers Event Site |
Return to Advertising Reports
Campaign Item Summary (Dynamic)
Use the Campaign Item Summary report to review the effectiveness of campaigns on your site. This report displays a summary of activity by campaign item on your site. This report provides data only for closed visits.
This report displays a summary of campaign activity on your site. The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| % Click Thru Ad Requests Remaining Clicks ReachRequests Yield |
Advertiser Campaign Campaign Item Reach Site |
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Campaign Event Summary (Dynamic)
Use the Campaign Event Summary report to review the effectiveness of campaigns on your site. This report displays a summary of campaign event activity on your site. This report collects data only for closed visits.
The following table lists the measures and dimensions that this report contains.
| Measures | Dimensions |
| Count Events | Advertiser Event Site |
Return to Advertising Reports