Adding an Ad Campaign Item

You create ad campaign items to schedule delivery of your ads. An ad campaign item typically has a delivery goal, date ranges and target attributes. After you create the ad campaign, you can schedule the ad, specify the Web pages where the ad is to appear, and target the ad at a specified group of users. You can also specify your ad display. For example, may want an ad that contains text and an image or you may want an ad that is text only. After you specifiy the appearance of the ad, you can preview the actual ad display.

This section contains:

• Creating an Ad Campaign Item

• Scheduling an Ad Campaign Item

• Targeting an Ad to a Page Group

• Targeting an Ad to a Group of Users

• Specifying the Ad Display

• Copying an Ad Campaign Item

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