Pricing at the Product Variant Level

Article
11/12/2009

You can set different prices for each product variant in a product family. You can also edit variant prices after setting them to reflect market trends.

For example, assume you have a product family of Jackets that contains product variants for black jackets and brown jackets. You run a report to analyze sales, and you determine that black jackets are selling better than brown jackets. You can use this information to lower the price of the brown jackets at the variant level to increase their sales, but keep the price of the black jackets the same.

To assign variant-level pricing

In Catalogs, click Catalog Editor.
In the Catalogs screen, select the catalog that contains the product variant you want to price, and then click on the toolbar.
In the Catalog Content - <Catalog Name> (product) screen, in the Product section, find the product family. To list all products, click Find All.
In the Products list, select the product family you want to price, and the click Edit.
In the Product Variants section, select the product variant you want to price.
In the Variant price box, type the price, and then click Done.
To return to the Catalogs screen, click on the toolbar.
To save your changes and return to the Catalog Editor screen, click on the toolbar.
To apply the updated pricing to your Web site, click on the toolbar.

The updated catalog is published on your Web site.

Pricing at the Product Variant Level

See Also

Additional resources