Analyze site effectiveness by running Commerce Server reports or by creating your own custom reports.
Identify which products are selling by running Commerce Server reports. Use the list of products to create discount campaigns.
Identify specific groups of users by running a report, and then export the results to a list. Use the list in a direct mail campaign, or to update the properties of the users, so you can target merchandise or content to them.
Review collected data to identify emerging trends and new user segments, and to view the properties of the segments.
Use Prediction models to create affinity lists: lists of users who might buy a specific product. Export the lists to the List Manager module, and then send direct mail to the set of users who might buy the product.
Personalize the buying experience with targeted merchandising.
Deliver the optimal content for a given user in a given context.
Create, analyze, and manage personalized and targeted discounts, and direct marketing and advertising campaigns.
Target ads or discounts to users in a specific profile. For example, you can target ads to female users who visit your site three times a week and have purchased three or more products.
Create and schedule campaigns for customers who compete within the same industry, so that the competing ads are never shown on the same page.
Charge your advertising customers based on the number of ad requests or clicks they want their ads to receive.
Charge your advertising customers based on the page on which they want their ad to appear.