Updated: August 1, 2012
Applies To: Windows 7, Windows 8, Windows 8.1, Windows Server 2008, Windows Server 2008 R2, Windows Server 2012, Windows Server 2012 R2, Windows Vista
StoreContentModifier specifies a piece of information that is used to identify the OEM brand for the Windows® Store.
The Windows Store uses a combination of the OEM ID (as defined by OEM Activation 3.0) and the Channel Modifier ID (as defined by the setting:
StoreContentModifier) to identify the OEM brand in the Windows Store.
If you do not specify a value for the
StoreContentModifier setting, the default brand of the OEM appears.
ChannelModifierID specifies the OEM brand for the Windows Store. ChannelModifierID is a string.
Don't use special characters, including XML-reserved characters, in this string. XML-reserved characters include the less-than sign, the greater-than sign, the single quotation mark, the double quotation mark, and the ampersand (>, <, ', ", or &).
You can use up to 50 characters. However, some characters such as the space are converted into escape characters (%20). These characters count as 3 characters against the total of 50.
For the list of the Windows editions and architectures that this component supports, see Microsoft-Windows-Store-Client-UI.
The following XML output shows how to identify the Fabrikam “Best Notebook PCs” brand as a brand in the Windows Store.