There are a number of options available when initializing a subscription with a snapshot:
Specify an alternate snapshot folder location instead of or in addition to the default snapshot folder location. For more information, see Alternate Snapshot Folder Locations.
Compress snapshots for storage on removable media or for transfer over a slow network. For more information, see Compressed Snapshots.
Execute Transact-SQL scripts before or after the snapshot is applied. For more information, see Execute Scripts Before and After the Snapshot Is Applied.
Transfer snapshot files using File Transfer Protocol (FTP). For more information, see Transfer Snapshots Through FTP.