It has been said before, but it’s truer than ever: IT is the core of business activity as a driver, a facilitator and a solution.
Repetition—for both rhythm and emphasis—is a well-known way to reinforce an idea. Every real estate agent will tell you that property value is about “location, location, location.” The great pianist Arthur Rubinstein, when approached by a man asking him how to get to Carnegie Hall, is famously said to have responded, “Practice, practice, practice.” Controversial General Douglas MacArthur always referred to “the Corps, and the Corps, and the Corps” when discussing his final thoughts upon his demise.
Everyone involved in both business and IT today needs to understand that the heart of business is IT. We can therefore say IT is “the core, the core, the core.” This notion—that today IT powers business—is often misunderstood because IT has been relegated to the wrong side of perception by almost everyone in the corporation. Instead of thinking of IT as a value and productivity generator, people tend to think of it as simply consuming resources. IT is thereby subjected to the vagaries of business cycles and of the blame game that so frequently defines the culture of corporate America today.
This has to stop. If we are ever to truly understand the role of IT in the enterprise and the possibilities a dynamic IT strategy can unleash, then we have to banish the misconceptions forever. To do so, it’s important to list the misconceptions with which we want to do away:
Now, revisiting the idea that IT is indeed the core, let’s offer a counterpoint to each of those misconceptions:
Relegating myths is step one in the work of giving IT its due as the core of business today. Step two is describing why businesses are indeed IT-centric.
So this is why everyone involved in both business and IT needs to embrace IT and understand its role as the core of contemporary business. To move business ahead, we must continue to move IT and business ahead in sync.
Romi Mahajan is president of KKM Group. Prior to joining KKM, Mahajan was chief marketing officer of Ascentium Corp. A well-known speaker on the technology and media circuit, he serves on a variety of advisory boards and speaks at more than a dozen industry events per year.