Create, view, and import response models

 

Updated: November 1, 2016

Applies To: Dynamics Marketing

System_CAPS_importantImportant

Microsoft Dynamics Marketing is scheduled to be retired on May 15, 2018. After that date the service will no longer be available. Please plan accordingly. For details, see the customer FAQ. You can also read the blog post Microsoft Dynamics Marketing service will be discontinued, and learn what’s coming next.

Response models are representations of the response to a marketing campaign as it occurs over time. They are used to predict response and to evaluate campaign effectiveness. Typically a variable (such as the number of orders) is measured per day from the mail date or start date of the campaign until response to the campaign ends. You can create different response models for calls, orders, leads, etc. Response modeling is tightly integrated into campaign management and campaign performance analysis. Microsoft Dynamics Marketing makes it easy to load response models and to use them to predict campaign results.

To view response curves, you must have Edit/View Response Curve privileges. More information: Work with user accounts and staff contacts

Days

% of Orders

1

5.8913%

2

4.2153%

3

4.8756%

4

4.3169%

5

2.0823%

6

7.3641%

7

9.8019%

8

1.2189%

9

10.3098%

10

7.7704%

11

3.7583%

12

2.3362%

13

4.0630%

14

4.0122%

15

3.1488%

16

2.6409%

17

2.5394%

18

1.3713%

19

1.1173%

20

2.0823%

21

2.1838%

22

2.2854%

23

1.2697%

24

1.0157%

25

1.4728%

26

0.5587%

27

1.0665%

28

1.0665%

29

1.0665%

30

0.4063%

31

1.1681%

32

0.4571%

33

0.2539%

34

0.8126%

To work with response models, go to Settings > Rules and Models > Response Models.

  1. Go to Settings > Rules and Models > Response Models and choose the New button.

  2. Enter the following information:

    Field

    Description

    Active

    Choose the check box to activate the response model.

    Name

    Enter a unique name for the response model.

    Description

    A description enables you to describe a response model more fully than with just a name. For example, a good response model description might be "Fall 2010 Order Response Model." (Optional.)

    Result Type

    Select the type of result that is being modeled.

    Company

    Select the company that this response model is for from the pull-down menu. If a default company has been set, the default company will be selected. More information: Company settings and configuration

    Duration

    Enter the number of days that the model encompasses. A selection is required. Once a duration has been specified it cannot be changed. If you upload a response model, Microsoft Dynamics Marketing will override the duration you specify with the actual duration of the response model that is uploaded.

    Created By

    Enter the name of the user who created the response model.

  3. Choose Submit to save the information you have entered. Microsoft Dynamics Marketing will display the Response Model grid which enables users to specify the percentage of response for each day.  Microsoft Dynamics Marketing can accept percentages with up to decimal places (0.0000% - values with up to six decimal places i.e. 0.000001). The response model must add up to 100%.

  1. On the Response Model page, choose the Import button Upload button.

  2. Select the file you want to import.

  3. Specify the column that contains the daily response rate.

  4. Choose Submit.

More information: Prepare and import data

To manage your campaigns with response modeling:

  1. Open the dashboard of the Campaign. More information: Create and manage your campaigns

  2. Choose the Results button.

  3. Select a response model from the drop-down text box.

  4. Choose Save to save your changes and keep viewing the campaign or choose Submit to save your changes and return to the previous page.  

    Microsoft Dynamics Marketing displays the Response Model and Actual Response Curve as well as the cumulative MCP for the campaign in a column in the results grid.

  1. Open the dashboard of the Campaign template.

  2. Choose the Results button.

  3. Select a Response Model from the drop-down text box.

  4. Choose Save to save your changes and keep viewing the campaign or choose Submit to save your changes and return to the previous page.  

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