Integrate media buying and accounting


Updated: November 1, 2016

Applies To: Dynamics Marketing


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In most organizations media buying and accounting are separate functions handled by separate teams. Since Microsoft Dynamics Marketing integrates media buying and accounting, the two functions come together. There are many different processes or workflows associated with media buying and accounting. Here's an example of how the two functions can be integrated in streamlined manner while preserving all the checks and balances and necessary steps required by each one.

Media buyers


1. Prepare media plan.

2. Send Client Advance Invoice (to get Prepayment).

3. Receive prepayment against Advance Invoice; funds get posted to Unearned Income.

4. Place media orders.

5. Prepay vendor; funds get posted to Prepaid Expenses.

6. Receive affidavits/vendor invoices; sign off on orders.

7. Make Expense from Media Order.

8. Apply Vendor Prepayment to Expense; funds move from Prepaid Expenses to Expenses.

9. Apply Advance to Invoice; funds move from Unearned Income to Income.