Sender Address plug-ins


Updated: November 1, 2016

Applies To: Dynamics Marketing


Microsoft Dynamics Marketing is scheduled to be retired on May 15, 2018. After that date the service will no longer be available. Please plan accordingly. For details, see the blog post Microsoft Dynamics Marketing service will be discontinued, and learn what’s coming next.

A plug-in is a mark up tag that users can embed in the body of an email marketing message. The Sender Address plug-in enables users to insert an HTML tag into the body of an email message that displays the mailing address of the sender. Microsoft Dynamics Marketing lets users create an unlimited number of sender address plug-ins.


A sender address is required for CAN SPAM compliance. You are responsible for ensuring compliance with laws and regulations. For more information on CAN SPAM, please visit Federal Trade Commission Guidelines.

To work with email plug-ins, you must have Edit/View Email Marketing privileges. More information: Work with user accounts and staff contacts.

To work with sender address plug-ins (and other types of email plug-ins), go to Settings > Campaign Management > Email Marketing Plug-ins. This brings you to the Plug-Ins list page, which provides many of the standard controls for searching, sorting, filtering, adding, removing and viewing items in the list, plus other common features. For details about how to use these common controls, see Learn how to work and get around in Microsoft Dynamics Marketing.

All types of email plug-ins are shown on the Plug-Ins list page. Sender address plug-ins are labelled as such in the Type column.

To create a new sender address plug-in, choose the New  New button button in the toolbar to open the Plug-In Type pop-up window. Select “Sender Address” from the Select the Type drop-down list and then choose OK to go on to the maintenance page for your new sender address plug-in.

Whenever you create or edit a sender address plug-in, the settings listed in the following table are provided.




Select this check box to activate the current record; clear it to deactivate the record. Active records are always shown on the list page and are also available for use in other parts of Dynamics Marketing. Inactive records are usually hidden in the list view and aren’t available elsewhere. When you delete a record on the list page, it’s not actually deleted, just set to inactive. On the list page, you can toggle to show or hide inactive records in the list.


Enter a short but descriptive name. This value will identify the current record in list views, type-ahead fields, drop-down lists, and other areas of Dynamics Marketing. Choose a value that you and all other users are likely to recognize in the future.


Enter the name of the company that the current record belongs to. The company must already exist in the database; type-ahead assistance is provided (or enter “%%” as a wildcard to scroll through all companies). The current record is only available for use with other relevant entities that are also associated with this same company. For example, a marketing message associated with the company Woodgrove Bank can only be sent to contacts belonging to Woodgrove Bank and included in campaigns associated with Woodgrove Bank.

Created by

Shows the name of the contact that created the current record. This is automatically set to match the current user when the record is created, but you can also change it. The specified contact must already exist in the database; type-ahead assistance is provided (or enter “%%” as a wildcard to scroll through all contacts). This setting can affect which users are able to see and edit the current record, depending on the users’ security settings and team memberships. More information: Work with user accounts and staff contacts and Define and manage teams.

Sender Name, Address, City, State, Postal Code, Country/Region, Phone, Email Address and URL.

Use the remainder of the fields on the page to specify the sender address. The organization name and physical address details are mandatory; phone and online details are optional.


The Preview section displays the address as it will be displayed in the email marketing message. When adding the plug-in to an email message, you will be able to choose which orientation to use (horizontal or vertical). Both versions are previewed here.

For details about how to insert a plugin into a marketing email message, see Design message content using the graphical editor and/or Design message content using the text-based code editor.

Customer shall not use email marketing features in violation of applicable laws.

Please note the Microsoft Dynamics Marketing Services may include links to third-party services, like Facebook or Twitter, or Microsoft products or services, like Microsoft Dynamics 365, whose privacy practices may differ from the Microsoft Dynamics Marketing Services. Your use of such services, and any information you provide to a third party, is governed by their privacy statements. We encourage you to review these other privacy statements.