Track cooperative marketing funds

 

Updated: November 1, 2016

Applies To: Dynamics Marketing

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Some marketing organizations give fund marketing activities performed by their business partners to market their Products or services. Other marketing organizations get marketing funds from their vendors. Users can use Microsoft Dynamics Marketing to track both types of cooperative (coop) marketing funds. All users need to do is set Microsoft Dynamics Marketing up correctly.

When users receive cooperative funding from a vendor it is typically paid in the form of credits against payables, or cash payments. The first, and most important, step is to setup separate general ledger accounts for your cooperative marketing funds, and to set up a Contact record for the vendor.

  1. Create an expense account, called Coop Income.

  2. Set up the vendor in Contacts.

  3. For each coop transaction:

    • Create an expense. Use the vendor as the vendor on the expense.

    • Enter the amount due in the credit field of an expense item.

Microsoft Dynamics Marketing will automatically net the coop credits from the other related expenses. You can look at your balance with the vendor by clicking on the Expenses tab on their Contact record. Be sure to give this information to your accounting department so that they can post the credits appropriately in their accounts payables system, or setup receivables so that the vendor’s payments are posted correctly.

When you pay coop funding to business partners it is typically paid in the form of credits against receivables, or cash payments. Here’s an approach that can be used to track coop funds due to business partners.

The first, and most important, step is to setup separate general ledger accounts for your cooperative marketing funds.

  1. Create an expense account, called Coop Expenses.

  2. Make a vendor record (in Contacts) for the Channel Contact.

  3. Create an expense for each coop expense. Use the Channel Contact as the vendor.

    You can also associate the coop expense with the Channel by clicking on the Channel tab on the Expense Item.

  4. Enter the amount due.

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