Brand and product management


Updated: November 1, 2016

Applies To: Dynamics Marketing


Microsoft Dynamics Marketing is scheduled to be retired on May 15, 2018. After that date the service will no longer be available. Please plan accordingly. For details, see the blog post Microsoft Dynamics Marketing service will be discontinued, and learn what’s coming next.

Depending on your industry and marketing approach, your firm and its clients may market many products, services, and brands. No matter what your product and service offering is, you need to track all the marketing efforts that you do for each product and service, for groups of products and services, which are also known as product lines and product categories, and for entire brands.

Microsoft Dynamics Marketing enables you to:

  • Share information about products, services, product lines and brands.

  • Track the progress of all marketing efforts affecting products, services, product lines and brands.

In Dynamics Marketing, functions are linked to products and services – not product lines or brands. Make sure to:

  • Set up your products, product lines and brands.

  • Link campaigns and components to the products and brands they correspond to.

  • Ensure that product managers, service managers, category managers, and brand managers have access to the functions so that they can manage product marketing activities.

In Dynamics Marketing, brands and product lines are defined by the products and services that they contain. While each product and service can belong to a single brand, products and services can belong to multiple product lines.

  1. Navigate to Settings >Products > Brands.

  2. Microsoft Dynamics Marketing displays a listing of all the brands where:

    • The brand is active and,

    • You are a member of the brand team.