View web visitors and their activity


Updated: November 1, 2016

Applies To: Dynamics Marketing


Microsoft Dynamics Marketing is scheduled to be retired on May 15, 2018. After that date the service will no longer be available. Please plan accordingly. For details, see the blog post Microsoft Dynamics Marketing service will be discontinued, and learn what’s coming next.

Microsoft Dynamics Marketing is able to generate a behavioral-analysis script that you can embed on a website to record visits by prospects, customers and all types of internet visitors (see also Create a website behavioral-analysis script). Use the Online Visitors feature of Dynamics Marketing to view and analyze the information gathered through this system.


Data for the Online Visitors display is collated and updated every 60 minutes, so the results are not completely real-time (but close).

To view the data collected by your behavioral-analysis scripts, go to Marketing Execution > Internet Marketing > Online Visitors. This brings you to the Visitors list page, which provides many of the standard controls for searching, sorting, filtering, exporting and viewing items in the list. See Learn how to work and get around in Microsoft Dynamics Marketing for details about how to use these common controls.

In addition to the common controls, the Visitors list page also includes a Show Contacts Only checkbox. Mark this box to filter the list so that it only shows visits by contacts already registered in your database. Clear this box to also view details about anonymous visitors.

Each row in the table displays details about one visit to one website by one contact. Click on any contact name to go to the maintenance page for that contact. Click on any other column to view more details about visits by that contact to that website.

The following information can be displayed in the Visitors table (select the Customize Columns Customize Columns button toolbar button to choose which of these columns to display):



Active Visit

If the visit is currently active, the icon here turns blue, otherwise it is black.


If the visit is associated with a contact in the marketing database in Dynamics Marketing, the full name of the contact will be displayed. If the visitor is anonymous, the contact column will be blank.


Displays the company name of the contact.

Web Site

Displays the name of the website.

Visitor ID

Displays the visitor ID.

Start/End Date and Time

Displays the start date and time and the end date and time of the visit.


Displays the duration of the visit.

Pages this Visit

Displays the number of pages viewed.

Total Pages

Displays the total number of pages viewed in all visits.

Domain Name

Displays the domain name.

Sales Rep

If the visitor is associated with a contact, and the contact has an associated sales rep, Dynamics Marketing displays the name of the sales rep.

Last Page Viewed

Dynamics Marketing displays the last page viewed.

Page Description

Dynamics Marketing displays the page's description, from the page's description HTML meta-tag.