Create redirecting URLs


Updated: November 1, 2016

Applies To: Dynamics Marketing


Microsoft Dynamics Marketing is scheduled to be retired on May 15, 2018. After that date the service will no longer be available. Please plan accordingly. For details, see the customer FAQ. You can also read the blog post Microsoft Dynamics Marketing service will be discontinued, and learn what’s coming next.

Use redirecting URLs to create shortened versions of long link URLs. These can be easier to remember and less distracting when included in email body text or social media posts.


Twitter automatically generates its own redirecting URLs when you post to their service, so there is no reason to set up redirecting URLs in Dynamics Marketing when you are posting to Twitter. More information: Create, update, send, and schedule social media messages

To work with redirecting URLs, you must have Edit/View Behavioral Analysis privileges. More information: Work with user accounts and staff contacts.

To work with your redirecting URLs, go to Marketing Execution > Internet Marketing > Redirecting URLs. This brings you to the Redirecting URLs list page, which provides many of the standard controls for searching, sorting, filtering, removing and viewing items in the list, plus other common features. See Learn how to work and get around in Microsoft Dynamics Marketing for details about how to use these common controls.

  1. Go to Marketing Execution > Internet Marketing > Redirecting URLs and click the New New button button.

  2. A pop-up dialog opens. In the Original URL field, enter the full URL you want to link to, and then choose Get to generate a redirecting URL. 


    Raw IP addresses (such as are not accepted, so always use the domain name instead. Also, Dynamics Marketing maintains a blacklist of URLs that can represent a security threat for you and/or your contacts. Your original URL will be validated against the blacklist and to make sure it doesn't include an IP address; the system will reject URLs that fail this validation. Some blacklisted URLs are known security threats (such as phishing or malware sites), while others are legitimate sites that just represent a potential threat (such as other redirect services).

    Inspect your two URLs and consider the following:

    • The generated Redirecting URL includes a random page name; check the name to make sure it does not include an unfortunate arrangement of letters—if so, then click Create or Get to generate a new random name.

    • If a redirecting URL has already been generated for the specified Original URL, then the Redirecting URL field will provide a drop-down list that contains all of the redirecting URLs that have already been generated for that original URL. Select one of these existing redirecting URLs if you want to reuse it, or click the Create button to generate a new one.

    • Make sure the original URL works. If not, the redirecting URL won’t work either.

  3. When you are satisfied with the original and generated URLs, click Submit to generate the new redirecting URL.