Cookies and privacy issues

 

Updated: November 1, 2016

Applies To: Dynamics Marketing

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Microsoft Dynamics Marketing is scheduled to be retired on May 15, 2018. After that date the service will no longer be available. Please plan accordingly. For details, see the blog post Microsoft Dynamics Marketing service will be discontinued, and learn what’s coming next.

Microsoft Dynamics Marketing provides features for storing personal information and recording the way contacts interact with email messages and websites. It is therefore incumbent upon both Microsoft, as the service provider, and all licensees of Dynamics Marketing to establish and follow a privacy policy, and make it available to all users, contacts, and customers who interact with the system.

Dynamics Marketing automatically delivers an electronic privacy policy each time it sets a cookie on a contact’s browser. It does this using the Platform for Privacy Preferences (P3P) standard.

P3P is a web technology that helps keep your customers and contacts informed about potential privacy issues and your policies for dealing with them. Some browsers, including Internet Explorer 10 and Internet Explorer 11, enforce this standard by default and may reject cookies that are set by servers that do not provide such a policy—especially when these cookies are set by a third party, such as when you use Dynamics Marketing website behaviour-analysis scripts on your own website. If you wish to make use of these features, then you must read, accept, and follow Microsoft’s standard P3P policy for Dynamics Marketing, as stated in the privacy notice at the bottom of this topic.

For each feature in Dynamics Marketing where a privacy, security, legal or financial disclaimer applies, including the P3P policy, you will see a security shield Security shield icon in Dynamics Marketing icon on the page. Choose this icon to read the related disclaimer.

The P3P policy applies whenever you use the following Dynamics Marketing features:

Elements of Dynamics Marketing set the following types of cookies in users’ browsers:

  • Long-term behavioral-analysis cookie: This cookie is set and/or read on any webpage where you have placed a Dynamics Marketing website behavioral-analysis script. It enables Dynamics Marketing to score leads based on their level of interaction with a given website. The cookie contains no personal information, but does uniquely identify a specific browser on a specific machine, and Dynamics Marketing can use it to correlate this ID with an actual contact in the Dynamics Marketing database. The cookie remains active for two years.

  • Short-term, single-visit cookie: This cookie is also set and/or read on any webpage where you have placed a Dynamics Marketing website behavioral-analysis script. By default, it expires after just 30 minutes (although you can configure this). Dynamics Marketing uses it to group all page loads by a given visitor that are recorded by the same behavioral-analysis script and that occur within the configured timespan; it will consider all of these as part of a single “visit” to the website.

  • Landing page registration cookie: This cookie is set when a contact submits a Dynamics Marketing landing page with its Remember my information checkbox marked. It enables the landing page to show a pre-filled form the next time the same contact uses it. The information stored in the cookie is a cryptographic unique identifier and does not contain the data submitted or any means for an external application to uncover the submitted information.

Each time that Dynamics Marketing sets one of the above types of cookies, the P3P privacy statement shown in the disclaimer at the bottom of this topic is delivered to the user’s browser. All Dynamics Marketing licensees are obligated to treat user data in compliance with this policy if they make use of features that rely on these cookies.

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The Dynamics Marketing application itself also sets cookies to enable login sessions and other technical features. These only affect direct users of Dynamics Marketing (such as your internal marketing personnel), not the general public. Microsoft’s standard privacy policy applies for these users, though admins can also set up a custom privacy policy for the users of your site if needed (see also Configure site settings).

Dynamics Marketing landing pages enable you to include a link to a privacy statement. We recommend that you take advantage of this feature by publishing your privacy statement on a webpage and then specifying the URL for that page on all landing page configurations in Dynamics Marketing. See Create and customize landing pages for details about landing pages and this feature.

The notice below describes the Platform for Privacy Preferences (P3P) policy that is delivered to contacts’ browsers whenever Dynamics Marketing tries to set a cookie. All Dynamics Marketing licensees are obligated to treat user data in compliance with this policy if they make use of features that rely on cookies.

In order to create the most efficient web execution possible, as well as to ensure that there are no abuses to the system, Microsoft Corporation, on behalf of the entity administering this domain, a Microsoft Dynamics Marketing services licensee, collects administrative information such as patterns of navigation through this domain in order to provide you with relevant information. A small electronic file called a "cookie" is used to maintain your session and identify you as a returning visitor. Your IP address and any related location data may also be logged for technical reasons.

In order to bring you valuable promotions and other special offers, the entity administering this domain, a Microsoft Dynamics Marketing services licensee, may contact you from time to time. You may tell the entity administering this domain at any time that you do not want to be contacted at home or online with unsolicited marketing materials.

The entity administering this domain may contact you by any means available, including but not limited to mail, email, SMS or voice telephone, in order to offer you valuable promotions and other special services. You may tell the entity administering this domain at any time that you do not want them to contact you by mail, email, SMS or voice telephone with unsolicited marketing information.

In order to complete and fulfill the request you have made to the entity administering this domain, you may be required to provide relevant personal information, your address or email, or specific demographic information. In addition, in order to fulfill recurring requests, such as newsletter subscriptions, the entity administering this domain, a Microsoft Dynamics Marketing services licensee, will need to retain a copy of your information. The entity administering this domain, a Microsoft Dynamics Marketing services licensee, may use information provided by you during your online visits in order to tailor the content or make suggestions of similar items you may be interested in.

The entity administering this domain, a Microsoft Dynamics Marketing services licensee, or its affiliates, may, from time to time, send email to the address you have given in order to determine whether or not you still have interest in such mailings. Emails sent to you through this system may incorporate a technique known as a “Web beacon”. When you open the mail, the Web beacon informs the entity administering this domain that your email address is still actively interested in the email sent to you. You may choose not to receive promotional email from the services provided by the entity administering this domain, or unsubscribe from newsletters, at any time.

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