Segment Models
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Note
- You must contact your system administrator to create Segment models for you.
A Segment model describes the characteristics of the users belonging to each of the segments and segment groups.
You use Segment models to discover and analyze the attribute values that characterize the users visiting your site. For example, after building a Segment model, you might discover a segment characterizing users who purchased a popular fantasy book for children: female, over 40, income above $55,000 per year, and an education level of college graduate or greater. After you have discovered these common characteristics, you can then offer similar products to users matching those criteria. For example, these users might also be likely to buy an animal book for children.
At your request, your system administrator can build Segment models by using data derived from the Commerce Server Data Warehouse. Your system administrator should notify you after the new Segment model is complete, so you can view updated Segment model information in the Segment Viewer module in Commerce Server Business Desk.
See Also
Exporting Segment Data to List Manager
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